Cortex. A brand that sees what users see.
Growth Intelligence Suite for marketers, CRO specialists, product teams and web builders — plus Cortex UX Copilot, a Chrome extension for UI/UX and A/B testing.
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Turn website behaviour into a brand people understand.
Cortex gives growth teams an intelligent view of how a website performs — from conversion friction and copy to visual hierarchy and competitor context. The identity had to make a technical product feel immediate, focused and unmistakably human.
The product sees. The brand had to see too.
We centred the identity on the eye: the human organ that observes, focuses and turns information into understanding. It connects Cortex's Growth Intelligence Suite with UX Copilot, its Chrome extension for people auditing and improving live interfaces.
Three principles. One clear direction.
Observe
The outer eye represents every session, scroll and hesitation Cortex reads across a page.
Interpret
The middle layer transforms raw behaviour into patterns a growth team can understand.
Focus
The pupil is the actionable insight — the fix, rewrite or test worth acting on next.
A system designed to keep working.
One system, two products
A shared mark designed to carry the core platform and Cortex UX Copilot without fragmenting the brand.
Built for growth teams
A direct visual language for marketers, CRO specialists, product teams, web developers and agencies.
Digital by nature
An identity able to hold its shape on dashboards, reports, extension tiles, product UI and launch material.
A mark that turns intelligence into instinct.
Cortex now has a symbol that explains the product before the pitch does: it watches, understands and focuses. The same idea moves cleanly from the Growth Intelligence Suite to UX Copilot, giving both products one recognisable point of view.
Explore the live brandGot a concept? Come knock.
Your next chapter can start with one clear idea.